Annual report......................................................... ..........$2,500 - $7,500
Audio/visual or multimedia script........................................$1,500 - $3,500
Booklet...........................................................................$2,000 – $3,500
Brochure..................................................................$500 - $750 per page
Case study.......................................................................$1,500 - $2,500
Catalog....................................................................$500 - $750 per page
Copy critique.......................................................................$350 - $1,500
Direct-mail package - mail order......................................$2,000 - $5,000 +
Direct-mail package, lead generation...............................$1,500 - $3,500 +
E-mail, short copy (teaser)...................................................$750 - $1,500
E-mail, long copy..............................................................$1,500 - $3,500
Feature story...............................................................$1 - $1.50 per word
Landing page, long copy....................................................$1,500 - $3,000
Landing page, short copy.....................................................$750 - $1,500
Lead generation e-mail.....................................................$1,000 to $2,500
Microsite..........................................................................$2,500 - $4,500
Newsletter................................................................$500 - $750 per page
Online ad......................................................................................$500 +
Postcard or double postcard.................................................$750 - $2,000
Press Release......................................................(1-2 pages) $250 - $750
Print ad...............................................................................$750 - $3,500
Radio commercial................................................................$750 - $1,500
Sales letter......................................................................$750 - $2,500 +
Self-mailer........................................................................$1,500 - $3,500
Telemarketing script.............................................................$500 - $2,500
TV commercial....................................................................$750 - $2,500
Website content audit.................................................................$1,000 +
Website home page.............................................................$750 - $1,500
Website, additional pages..........................................$500 - $750 per page
White paper......................................................................$2,000 - $5,000