Jay's Schedule of Estimated Fees
These select fee ranges are guidelines only. Call me for a prompt price quote on your specific project. Or click the red box at the top right corner of this page to submit your request.
Advertisements
Advertorial - full page.........................................................................$1,500-3,500
Advertorial - partial page.......................................................................$750-1,500
Billboard or other outdoor advertising...................................................$500-1,000
Classified...................................................................................................$250-500
Multi-page editorial (aka special section or feature)..................$500-1,500 per page
Print ad - half to full page.....................................................................$1,500-3,000
Quarter page and smaller....................................................................$1,000-2,000
Yellow pages or directory display ad.........................................................$250-750
Broadcast
Longer video script for web and DVD production........$150-250 per scripted minute
Radio ad copy........................................................................................$750-1,500
Short audio script for website....................................................................$250-500
Short video script for a website (less than 5 minutes)................................$500-750
TV commercial script (30-second)......................................................$1,500-2,500
TV commercial script (60-second)....................................................$2,500-$3,500
Direct Mail
Bookalog...........................................................................................$7,500-15,000
Booklet................................................................................................$1,000-1,500
Buck slip...................................................................................................$500-750
Digest...............................................................................................$3,000-10,000
Direct mail package to generate leads .................................................$1,500-3,500
Direct mail package to generate orders...............................................$2,000-4,500
Envelope teaser (3 versions).....................................................................$500-750
Flyer (one page).....................................................................................$500-1,500
Lift note....................................................................................................$500-750
Magalog............................................................................................$3,000-10,000
Order form................................................................................................$500-750
Postcard or self-mailer...........................................................................$500-1,500
Sales letter (one page).......................................................................................$750
General Print Marketing Communications
4 panel brochure (11x17 folded)..........................................................$1,500-2,500
Case study.............................................................................................$750-2,000
Corporate brochure (8.5x11 size pages)...................................$500-1,000 per page
eBooks, manuals, guides, business books...................................$100-$250 per page
Flyer (one page)........................................................................................$500-750
Multi-page brochure (8.5x11 size pages).....................................$500-750 per page
Sales brochure - slim (8.5x11 folded)......................................................$500-1,500
Sell sheet - one page...............................................................................$500-1,000
Sell sheet - two page...............................................................................$750-1,500
White paper or special report - 10-20 pages........................................$3,500-7,500
White paper or special report - 5-10 pages..........................................$2,500-5,000
General Web Marketing Communications
Blog ghostwriting.........................................................................$250-500 per post
Email (as a standalone promotion or other announcement) - short............$250-750
Email (as a standalone promotion or other announcement) - long.......$2,500-3,500
Email newsletter - article (500 - 750 words)..........................................$500-1,000
Email newsletter ad (aka "ezine ad")........................................................$250-1,000
Executive bios (requiring an interview by phone or email)................$250-500 each
In-depth product/service descriptions..........................................$500-1,000 each
Intro from publisher or editor...................................................................$250-500
Landing page -- long copy...................................................................$1,500-3,000
Landing page -- short copy...................................................................$750-$1,500
Microsite............................................................................................$2,500-4,500
Search engine ad (e.g. Google Adwords)......................................$250-500 for 3 ads
Short promotion included in the newsletter...............................................$250-500
Web banner ad..........................................................................................$250-750
Website - additional pages.................................................................$500-750 each
Website - home page...............................................................................$500-1,500
Marketing Advice
Copy critique..................................................................................................$375+
Marketing plan............................................................................................$5,000+
Strategizing, recommending, coordinating and other non-writing projects where a flat fee can't be established..................................................................$150 per hour
Naming
(not including availability checking)
New company name ...................................$2,000-5,000 per list of 20 possibilities
New product name.......................................$1,500-3,500 per list of 20 possibilities
New tagline or slogan...................................$1,000-3,500 per list of 20 possibilities
Point-of-Purchase Materials
Copy for product package.......................................................................$500-1,500
Displays, posters, and other in-store signage..........................................$500-1,000
Presentations
Executive speech (20-30 minutes)......................................................$2,500-5,000
PowerPoint presentation (copy only) - 10-15 slides (no speaker script)..$750-1,750
Additional slides..........................................................................$100-150 per slide
Webinar script (20-30 minutes) - slides only.......................................$1,000-2,000
Slides + script or "speaker notes".........................................................$2,000-4,500
Publicity
Article ghostwriting...............................................................................$500-1,500
Backgrounder (2-4 pages)......................................................................$750-2,000
Query letter......................................................................................................$500
Standard press release (1-2 pages)..........................................................$500-1,500
Video news release (1-3 minutes)...........................................................$500-1,500
Terms
Purchase order or letter of authorization required for all jobs.
Copywriting fees are payable 50 percent in advance, balance upon delivery. Copy critique fees are payable in full, in advance.
All revisions are FREE when assigned within 30 days of receipt of copy.
When You Need Results Right Now
Call Today for Great Copy That Sells Every Time
Toll-FREE: 1-800-603-COPY
Copywriter Jay Huling. P.O. Box 14171 Jacksonville, FL 32238. ©2012 by Jay Huling. All rights reserved.
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