attracts attention, communicates your exact message, and persuades your prospect to take the specific action you want."
GHOSTWRITING
"Need to write something
but don't have the time -- or simply don't want to?
Let me do it. It will be exactly what you want it to be. And you'll get all the credit."
COPY
CRITIQUES
"Unsure about the copy and strategy of your next project?
I'll let you know if you have a winner or not. And I'll provide specific guidelines on what revisions I recommend."
PROJECT
MANAGEMENT
"I've organized and managed hundreds of projects -- from radio, video, and television commercial production, to direct mail campaigns, to web site development. You could pay an entire ad agency to do the work of one person . . . but why?"
“The radio and TV spots that Jay's written and produced with us have all had their own unique persuasive approach. We want to work with people we like, and Jay is one of my favorites.”
Robin Russ
Vice President
Studio Center Worldwide Audio
“Jay's concepts are fantastic. He works well with our sound engineers and our editors. Plus, his clients are always pleased with the final product. We love working with him.”
Gloria Norton
Director of Business Development
Digital Video Arts
“I've been on a lot of shoots with Jay. He's prepared, knows what he wants, and directs the models with ease. Best of all, he knows how to let me do my job. Our work always works.”
Tony Neste
Photographer
Anthonyneste.com
“I hired Jay to edit a business proposal I was preparing. We started making sales the very first week we used it. Jay gave it more than good writing. He gave it a strategy that sold.”
Tab Parker
Business Owner
Allied Commercial Coatings
"Your script truly is unique, just as you promised. Keeping a 45-minute orientation video both informative and interesting is quite a challenge, but you were up to the task. Yours is the most watchable training video I've ever seen and the most effective. It's going to save Vistakon money in the long run through increased employee productivity."
Frank J. Liska
Director, Corporate Communications
Vistakon
"Thanks for the great job. I'm always impressed with your ability to shovel through a massive amount of material and deliver a script that meets its objectives in a creative way. I went ahead and recommended your services to Retail Training."
Jill Pearson
Video Director
Barnett Banks, Inc.
"Thank you for your assistance in generating the copy for our updated company brochure. You did a good job in learning about our business in a very short period of time and producing information under a tight schedule. Your approach was very professional, and the finished product met my expectations. I appreciate your efforts."
W. Frost Weaver
President
Cantrell Weaver Properties, Inc.
"I wish to say thanks for your creativity and quick response in assisting me in developing our ads and sales letters. Dial One has had positive responses in sales from each of those efforts, and you have been a pleasure to work with."
Charles Stambaugh
President
Dial One
"You've done a very nice job on all of the assignments. We've scheduled the Lancaster story for the next issue, and the fitness story in the following. Good writers are hard to find, so we'll be in touch again."
Gary Sease
Manager, Editorial Services
CSX
"This letter is being written to express my appreciation for the high quality of the work you have done for my companies. Your professional experience and ability to communicate made it easy for us to work together and achieve our goals. I'm very pleased that your services will be available for our various projects."
James L. White, III
President
NEWSouth
"Thanks for your great copy and for all the advice. The increased rentals and sales of insurance your work gave me made it worth every penny. I don't get a salary or an hourly wage. I earn my living solely from the cars I rent and the insurance I sell. So my advertising has to work. Thanks for getting customers into my store."
William Reeder
Owner/Operator
AVIS of Orange Park
In the Golden Age of Advertising, Copywriters Wrote to Get a Specific Response.
They made people pick up the phone and call . . . fill out a reply form and send it back in the mail . . . or get in the car, drive to the store, and buy.
That's the kind of action-oriented results your marketing will have when you hire me.
Come to me for:
Direct mail
Print ads
Radio and TV commercials
Brochures
Sales booklets
Web copy
E-mail marketing
Outdoor
Video scripts
Public Relations materials
Employee and corporate communications
If it needs words, you need a copywriter who will write it right. Don't let amateurs learn from their mistakes at your expense.
And don't pay for the "creatives" to win awards.
Call me for professional business copy that will achieve what you want it to achieve.
Want to Be Considered an Expert in Your Field?
The best way is to write articles and books about your area of expertise.
And get them published.
But just because you're a CEO . . . or a successful business owner . . . or a rising star in your organization . . . doesn't mean a publisher will take interest in you.
Let me do it for you. Not only will I write it, but I can prepare a proposal that will help you sell your article or manuscript to a publisher.
And as your "ghost," I assure you that you will enjoy complete confidentiality.
Your People Have Come Up With a Great Idea.
Or have they?
Let me be the judge of that. I'll give you an objective review of your current ad, script, direct mail package, or any other type of marketing communications that you have questions about.
Even if it's still in the early draft stages.
Feel free to take my advice or not. But you will be surprised the difference just a few suggestions can make.
It will give you peace of mind and confidence that the project will succeed.
And, again -- like ghostwriting -- you and I will be the only ones who have to know.
Some People Ask Me: “Don't I Need an Ad Agency for Big Projects?”
Well, ad agencies are convenient. Most of the resources are right there under one roof.
But you pay for that convenience.
And often even they have to hire a freelancer like me to do it for them. But you pay the agency, with a mark-up. If you need more than writing services, then you need ONE person who can bring it all together.
I have relationships with designers, printers, radio and TV production houses, mailing services providers, photographers, models, and even make-up artists.
But -- as the cliché goes -- don't just take my word
for it. Take a look at what these folks have to say:
